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Rebrand · Portal · #1 Dealer

Projects · Lellek Success Story

Rebranded and rebuilt for the #1 car dealer.

How Lellek got a full rebrand plus a corporate portal — stock, leads and service unified for the country’s top dealer.

Lellek · Case Study

We gave the market leader a face to match — then a portal to run on.

  • #1Dealer rank defended
  • +52%Qualified leads
  • -45%Lead response time
  • 100%Stock synced live

02

Why it worked

Brand plus backbone.

  • 01

    Identity first

    Rebrand researched with buyers — launched across every touchpoint at once.

  • 02

    Portal that sells

    Live stock with finance hooks — enquiries routed in minutes.

  • 03

    Service loop closed

    Booking plus reminders — aftersales revenue compounding.

03

Rebrand rollout

One face everywhere.

Identity, signage and digital launched in one wave.

Showrooms to social switched over a single weekend — guidelines keeping every outlet consistent.

  • Identity system
  • Signage program
  • Digital rollout
  • Guideline book
  • Launch weekend
  • Identity
  • Signage
  • Guidelines
  • Social
  • Docs

04

Corporate portal

Stock that converts.

Live inventory with test-drive booking built in.

Variant-level stock with on-road pricing — leads posted to CRM instantly.

  • Live stock feeds
  • Test-drive booking
  • Finance hooks
  • CRM posting
  • Offer engine
  • Portals
  • Stock
  • Bookings
  • CRM
  • Offers

05

Aftersales loop

Service that retains.

Booking with pickup logistics and reminders.

Slot grids plus health reports — service bays booked solid, reviews glowing.

  • Slot booking
  • Pickup logistics
  • Health reports
  • Reminder engine
  • Review prompts
  • Bookings
  • Logistics
  • Reports
  • Reminders
  • Reviews

06

How we deliver

Four phases, demoed every sprint.

  1. 01

    Discover

    Scope, estimate and risks on paper before build.

    2–4 weeks
  2. 02

    Design

    Flows and UI tested with real users.

    Design sprints
  3. 03

    Build

    Weekly increments, QA baked in, demoed live.

    Every sprint
  4. 04

    Scale

    Launch, monitor and improve on a roadmap.

    SLA care

07

Client voices

Partners we moved.

Leads up 52% with response in minutes. The portal sells while we sleep.

Marketing HeadAuto retail · Portal

Launch weekend switched forty touchpoints without a glitch. Military planning.

DirectorDealership · Rebrand

Service revenue compounding quarterly — reminders did the quiet work.

Service HeadAftersales · Retention

08

Technologies we use

Boring where it should be, modern where it pays.

  • Identity
  • Portals
  • Stock
  • Bookings
  • CRM
  • Offers
  • Reports
  • Reminders
  • Reviews
  • Guidelines
  • Social
  • Docs

09

FAQ

Straight answers, before the first call.

What did the project include?
Full rebrand plus corporate portal with stock, leads and service — launched in phases.
How was the launch managed?
Single-weekend cutover rehearsed twice — zero downtime, zero confusion.
Does stock sync live?
Yes — DMS feeds with manager approvals on price changes.
Who runs it now?
In-house team trained with runbooks; we stay on care.
Does TEKSNAPP work with teams in Hyderabad and Warangal?
Yes — discovery onsite across both cities, demos every sprint.

10

Dealer portal case study — Hyderabad & Warangal

Onsite across Telangana.

Playbook for Telangana dealers, from a market leader.

From Hyderabad dealer groups to Warangal showrooms — the Lellek playbook of rebrand-plus-portal applies at any scale, implemented with forecourt-mapped discovery.

  • Madhapur
  • HITEC City
  • Gachibowli
  • Kondapur
  • Jubilee Hills
  • Begumpet
  • Kukatpally
  • Secunderabad
  • Hanamkonda
  • Kazipet

11

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Where to go next.

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