Shopping ROAS 2.8 with titles alone changed first. Feed is the campaign.
E-commerce ManagerElectronics · Feed
Digital Marketing · Google Shopping Ads
Shopping and free-listing optimisation — feed titles, images and priorities tuned until the carousel pays.
Google Shopping Ads
02
Feed-obsessed.
Brand-attribute-gender patterns per category — clicks follow structure.
Backgrounds and text ratios fixed — disapprovals pre-empted.
Heroes, prospects and long-tail fenced — budgets respect margins.
03
Titles win clicks.
Supplemental feeds rewriting what suppliers gave you.
Rule-based title builders plus manual passes on heroes — reviewed monthly as catalogues churn.
04
Fenced by margin.
Priority splits that protect heroes and margins.
High/mid/low funnels with query sculpting — PMax fed only what it deserves.
05
Free money, taken.
Surfaces and CSS strategies stacking free with paid.
Free-listing optimisation plus CSS comparison — visibility doubled where it is free.
06
Four phases, demoed every sprint.
Scope, estimate and risks on paper before build.
Flows and UI tested with real users.
Weekly increments, QA baked in, demoed live.
Launch, monitor and improve on a roadmap.
07
Shelves we stocked.
Shopping ROAS 2.8 with titles alone changed first. Feed is the campaign.
E-commerce ManagerElectronics · Feed
Disapprovals went from weekly to never. Image compliance was the fix.
Catalog LeadFashion · Compliance
Free listings now beat paid some weeks. Unreal for zero spend.
FounderD2C · Free
08
Boring where it should be, modern where it pays.
09
Straight answers, before the first call.
10
Onsite across Telangana.
Carousels won, managed from nearby.
From Begum Bazaar electronics to Warangal handlooms online — Telangana sellers get feeds tuned in English and Telugu search terms, with Shopping managed to margin.
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Where to go next.