Blended ROAS 3.3 with margin fences even our CA approves. Grown-up marketing.
FounderFashion · Full-funnel
Digital Marketing · E-commerce Marketing
Full-funnel e-commerce marketing — acquisition, retention and CRO run to contribution margin every month.
E-commerce Marketing
02
Owners’ mindset.
Spend governed by contribution — categories fenced by profit.
Email, SMS and loyalty compounding — acquisition costs amortised.
Titles and images tuned — free plus paid compounding.
03
Buyers, not browsers.
Google, Meta and marketplaces governed by margin.
Fenced structures per category — scale approved on profit, never revenue alone.
04
Second orders matter.
Post-purchase flows that lift repeat share quarterly.
Reviews, replenishment and win-backs automated — loyalty measured in rupees.
05
Every rupee traced.
CRO plus server-side truth reported on profit.
Tests and tracking feeding one P&L view — decisions monthly, compounding quarterly.
06
Four phases, demoed every sprint.
Scope, estimate and risks on paper before build.
Flows and UI tested with real users.
Weekly increments, QA baked in, demoed live.
Launch, monitor and improve on a roadmap.
07
Stores we grew.
Blended ROAS 3.3 with margin fences even our CA approves. Grown-up marketing.
FounderFashion · Full-funnel
Repeat share up 41% — retention now funds acquisition. Flywheel spins.
E-commerce ManagerBeauty · Retention
Festive scale without margin leaks for the first time in five years.
DirectorElectronics · Festive
08
Boring where it should be, modern where it pays.
09
Straight answers, before the first call.
10
Onsite across Telangana.
Stores grown profitably, festive-ready nearby.
From Begum Bazaar sellers to D2C brands shipping India-wide — Telangana stores get margin-fenced marketing with festive calendars planned quarters ahead, reviewed monthly in person.
11
Where to go next.