Waste cut 41% in month one — same budget, double the orders. Audit found gold.
E-commerce ManagerFashion · Restructure
Digital Marketing · Google Ads
Search, Shopping and Performance Max managed by margin — structured, fed and hunted for waste every single week.
Google Ads
02
Margin-structured.
Campaigns by margin and intent — brand, generic and competitor handled differently.
Titles and images tuned — free listings plus paid compounding.
Asset groups fenced by margin — Performance Max cannot hide waste.
03
Clicks that close.
SKAGs-to-themes evolved with negatives mined weekly.
Query mining, match discipline and RSAs tested — quality scores compounding quarterly.
04
Feeds that win.
Priority-split Shopping plus fenced PMax that cannot leak.
Feed rules, custom labels and margin fences — impression share earned profitably.
05
Traffic must convert.
Landing CRO paired with every scale decision.
Message-matched pages tested alongside bids — scale approved only with proof.
06
Four phases, demoed every sprint.
Scope, estimate and risks on paper before build.
Flows and UI tested with real users.
Weekly increments, QA baked in, demoed live.
Launch, monitor and improve on a roadmap.
07
Accounts we tuned.
Waste cut 41% in month one — same budget, double the orders. Audit found gold.
E-commerce ManagerFashion · Restructure
PMax fenced by margin finally behaves. It had been eating brand for a year.
Growth LeadElectronics · PMax
Shopping feed titles were the unlock — free listings now outpace paid some weeks.
FounderD2C · Feeds
08
Boring where it should be, modern where it pays.
09
Straight answers, before the first call.
10
Onsite across Telangana.
Search budgets, managed to margin nearby.
From Begum Bazaar wholesalers to Kondapur SaaS — Telangana advertisers get margin-structured Google Ads with Telugu query mining where it matters, reviewed monthly in person.
11
Where to go next.